Press Release
LOFTAPPS at NVIDIA “AI in Production Day” at SIGGRAPH
Visual Effects Pioneer Phil Tippett Joins LOFTAPPS to Discuss How AI Production Infrastructure Is Reshaping Film Production

BERKELEY, Calif. – July 16, 2026 – LOFTAPPS, a developer of production infrastructure software for the AI era, today announced it will present a featured session as part of NVIDIA's "AI in Production Day" at SIGGRAPH 2026. Taking place July 19–23 in Los Angeles, SIGGRAPH is the industry's premier conference and exhibition for computer graphics, interactive techniques, and emerging technologies.
LOFTAPPS recently introduced LOFTai, an AI production infrastructure platform for professional imaging and video content creation. Built for film, visual effects, animation, games, commercials, and enterprise creative teams, the platform provides an integrated production environment that manages creative intent, assets, workflows, provenance, and production resources from concept through delivery.
LOFTAPPS Panel at NVIDIA's "AI in Production Day" Features Phil Tippett
LOFTAPPS CEO Gary Mundell and CTO Remko Noteboom will be joined by Academy Award-winning visual effects pioneer and filmmaker Phil Tippett (Jurassic Park, Star Wars: Episode VI – Return of the Jedi, Starship Troopers, The Mandalorian and Grogu) to discuss their collaboration on the making of Sentinel. The film, currently in development, is Tippett's first project to adopt an AI-first production workflow.
Set within a surreal alternate universe inside a soldier's mind during World War I, Sentinel reflects Tippett's signature stop-motion visual storytelling in a creative process where ideas evolve through exploration and experimentation. The discussion will explore how story and collaboration continue to drive the filmmaking process and demonstrate how the LOFTai platform supports the management of assets, provenance, production resources, and AI-generated content while preserving Tippett's creative intent as the film takes shape. The session will further examine how AI-first production workflows can reduce production complexity and improve collaboration across the filmmaking process.
Presentation Title: The Making of Sentinel: How AI Infrastructure Tools are Reshaping Film Production
Date: Thursday, July 23, 2026
Time: 2:00–2:50 p.m. PT
Location: Los Angeles Convention Center, Room 502A
Meet with LOFTAPPS at SIGGRAPH
The LOFTAPPS leadership team will be available during SIGGRAPH 2026 for one-on-one briefings, demonstrations of LOFTai and partnership conversations. To schedule a meeting, contact Vicky Gray-Clark, Ambient PR, vicky@ambientpr.com.
About LOFTAPPS
Headquartered in Berkeley, Calif., LOFTAPPS develops production-focused software for the media and entertainment and enterprise industries that is reshaping how content is created, managed, and delivered.
The company's flagship product, LOFTai, is an AI production management infrastructure platform. Built for the age of agentic AI, the software provides film, visual effects, animation, games, commercial production, and enterprise teams with an end-to-end orchestration layer to manage assets, creative intent, provenance, and resources across an entire production.
The LOFTAPPS team has been at the forefront of innovation behind industry-leading technologies, including Alias|Wavefront Maya, TACTIC, and other core production applications.
LOFTAPPS is a member of the NVIDIA Inception Program, supporting the company's AI development efforts.
All trademarks contained herein are the property of their respective owners.
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Media Contact:
Vicky Gray-Clark
Ambient PR
408-318-1980 | vicky@ambientpr.com
